Broadly speaking creativity typically falls into one of two camps: Results-oriented creativity and Spontaneous Creativity. Results-oriented creativity normally fits best under the banner of innovation.
It is easier to plan for implementing measures that will support the development of results-oriented creativity. And in view of building a business creatively it is essential to frame creative practices in the context of how it supports the main objective: provision of a service that meets a specific need.
But there is value in making space for spontaneous creativity as well. In fact it is through this outlet that you can optimise your own purpose alignment.
Thomas Edison, famously remembered for his genius inventions and transformative productivity, is often quoted:
“Genius is 10% inspiration and 90% perspiration”
From this quote it is mostly appreciated that determined effort is the most important ingredient for achieving extraordinary results. But in this context even the smaller portion is vital for achieving an outcome that is far above and beyond the ordinary.
This is why it is so important to look for moments that will allow spontaneous creativity to flourish. So how is that best done?
- Take time out – rest, relax or even meditate. Allow time for freethinking
- Get outdoors – connecting with nature is a great way to stimulate your senses while getting grounded in experiencing your immediate environment.
- Exercise – setting aside 20-30 mins each day to exercise (equivalent to walking 4-6kph) is generally considered best as a minimum.
- Do something that draws on the creative-side of the brain, ie. play music, draw a picture, write down random thoughts/ideas for your own personal creative growth.
- Do regular activities in a different manner, ie. take a different route to work, brush teeth with the opposite hand than normal, write with the opposite hand.
- Practice getting creative ideas down on paper BEFORE reviewing them critically
- Arrange to take IMMEDIATE ACTION. This point works effectively when a planned routine of structure has been set up, ie. for getting out of bed and promptly getting into morning exercise. To this end I found reading The Miracle Morning by Hal Elrod a great help in setting up a structure for getting into an empowering routine.
The Miracle Morning book goes through a rigorous routine of practicing Meditation, Affirmations, Visualisation, Exercise, Reading and Writing down your reflections/expectations for the day. It takes in a lot. But it’s effective for generating greater confidence in taking spontaneous actions.
And that is the key: taking simple measures to build confidence to take ACTION for mastering new skills and building your creative spontaneity.
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