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How to turn online marketing chaos into progress

Chaos is a common part of life at almost any level. But there is a particularly unique kind of chaos that overwhelms so many people when they are starting out in online marketing. This post focuses on how to turn online marketing chaos into solid progress.

Bring flexibility

One key reason that online marketing can be particularly chaotic is due to the wide range of options, platforms and possibilities that are available. The wide diversity of options available through online marketing can be a two-edged sword. On the one hand it provides marketers with almost endless possibilities for creating/promoting business. But on the other it can be overwhelming to choose what options are best suited for purpose.

On this front it is useful to build flexibility into your plan for online marketing progress. 

Planning adaptability

Adapting to environment - Chameleons do it best

A couple of posts ago I wrote on the value of drafting a robust online marketing plan. Keeping your plan flexible is a way to keep it robust. But more than simply be flexible it is important to make sure that your plan is adaptable. That means that you structure your plan to include a process of review that will inform you about what areas of your plan are working and which areas need revising.

Look for opportunities

A couple of posts ago I wrote on the value of drafting a robust online marketing plan. Keeping your plan flexible is a way to keep it robust. But more than simply be flexible it is important to make sure that your plan is adaptable. That means that you structure your plan to include a process of review that will inform you about what areas of your plan are working and which areas need revising.

When you keep an eye open for opportunities in the moment of breakdown you are priming your mind for growth. That doesn’t mean that it will seem like fun. More often than not it will actually be confronting and at the very least challenging.

But if you have your view firmly fixed on where you are going then you will ultimately benefit from all your efforts.

This last point highlights that vital balance of the equation in making the most of opportunities that come your way. If you don’t intentionally look for ways to make your business grow then you won’t have any control or mastery over opportunities that come your way.

Many of us may look jealously on the happy-go-lucky-have-it-all’s, but more likely a key reason that  such people are as happy as they are is because they achieved their level of growth through persistent, intentional action that created the kind of life that they dreamt of.

Rinse and repeat  – get into a rhythm

Persist in your journey

The third step in turning online marketing chaos into progress comes back to persistence.

After you have worked out your fundamentals for online marketing – who is your audience, what is your product/service, what platform/tactic are you using -then the primary thing that you need to focus on is presenting your product/service in a way that best meets your audience’s needs.

Once you get into a rhythm of action for online marketing then you need to keep reviewing your progress. Bing in the old pattern of rinse and repeat.

The strength of this pattern shows up in how it builds momentum. Just be sure that as part of you rinse cycle that you purposely remove any elements in your marketing system that are not helping move your business forward.

Its this process of consistent action through reviewing, adapting and acting that brings growth. This is where your rubber hits the road and where you get your traction and find your mojo. 

Course Correction

This process however is not designed to be failure proof. It simply provides a means of taking action that should propel you forward to your planned destination. It should provide you a means to correct any false steps along the way.

Remember that “Success is built on a foundation of failures.” – so long as you have the ability to learn from your mistakes. 

It is often quoted that successful entrepreneurs get to succeed because they followed the advice: “Fail early, fail fast.” Meaning that it helps to embrace failure, especially early on in your entrepreneurial journey.

Fall Forward

When you fail it is also helpful to be in the habit of falling forward. That means that when you lose control of your grip on building your business, even if you are completely lost, it is helpful to have a plan in place for how you will move forward from your setback. 

There are many times the ‘Fail early, Fail fast” quote is also backed up with the added line: ‘Fail Often’. That’s all very well if you are able to not let any disappointment from failure define you. However, be aware that a key motivating feature of failure is that it feels crap not to meet expectations. And if you give the experience of failure its due respect, ie. take it seriously, then you won’t want to keep experiencing failure all that often. Naturally experiencing failure is something we all want to avoid. But more than avoiding failure we should make sure we don’t miss the opportunity to learn from our failures. That is not the same as fixing a mistake in the quickest way possible; that may not help resolve the matter in the best way possible.

If you Bring Flexibility, Plan Adaptability, Look for Opportunities  and review your actions and repeat those actions that are moving your business forward then you will see your efforts are rewarded. This is how you can succeed in turning overwhelm from you online marketing chaos into solid progress.

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Are you ready to take control of your life? Building your own online marketing business is a great way to do that.Call To Action

Getting trained in developing my own online marketing business has empowered me to embrace the shifting chaos of the world economy right now and set up multiple income streams. Click through on the link below to get access to my Mentor’s FREE Online Marketing Workshop series.

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